It’s no secret that the legal sector is saturated. With an abundance of legal minds ranging from criminal lawyers to personal injury attorneys, it’s never been harder to make your firm stand apart from your competitors. And it’s even harder for potential clients to make the right legal choice. The most important thing for your business right now is to generate as many leads as possible – click here for information on lawyer lead generation – and the good news is that there are some simple, straightforward ways you can generate more interest in your firm and add more customers to your client base.
Want to find out more? Read on for 4 ways that lawyers can generate more leads.
Make your website work for you
Sadly, it’s no longer enough to have a good looking website. Not if you want your leads to turn into clients. Everyone and anyone can have a good looking website, it’s how you make your website work for you that makes all the difference. By making your website the centrepiece of your online marketing strategy, you’ll accomplish 2 things. Firstly, you’ll generate more leads and secondly, you’ll be able to join together all your other marketing tactics, making everything much easier.
Your website needs to be user-friendly – this is vital for SEO and your bounce rate. It also needs to be optimised for mobile – again, your SEO will benefit here. Clients aren’t usually hoping to scour all the pages of hundreds of potential lawyers in order to choose the right one – they’ll quickly skim each homepage and if it has what they’re looking for, they’ll hang around a little longer. So, make sure the homepage contains the information they need, the benefits of working with you, contact details and social media buttons.
Blog for those leads
Have you started a blog for your firm yet? If not, you could be missing out on countless leads and jeopardising your positioning on search engine results. In order for your company to remain on the first page of search results, you need to be creating relevant and regularly updated content, so your website is relevant and being indexed often. If writing blog posts for your law firm is a little daunting, don’t worry. Simply write some posts about the most commonly asked questions you receive or what people can expect to get from working with you. You could even make the posts a little more personal if you want to have a more personable approach.
Invest in local SEO
If gathering leads and gaining new clients from people in your local area is what you’re hoping for, then a clever SEO marketing campaign that specifically targets those in the local area will ensure that your company is noticed online and in search engine results.
Not everyone wants to read thousands of company reviews. Most have their own ways of knowing if your company is right for them. When you regularly produce other forms of content on your website or even your social media pages, you’re building trust and allowing yourself to be seen as an authoritative figure within your legal areas. Consider some of the following content options:
- Downloadable guides