According To GAP My Baby Girl Is A Flirt

So are GAP saying my baby girl should be flirted with or are they saying that she’s a flirt? Because this is the kind of message, they are giving across by selling this flirty bodysuit (how they describe it) with the word ‘flirt’ emblazoned across its chest area.

You only have to take a look at the Oxford definition for flirt to truly see the message behind this very word…

“Behave as though sexually attracted to someone, but playfully rather than with serious intentions: she began to tease him, flirting with other men in front of him.”

Gap Flirty Bodysuit

My baby girl isn’t even born yet, but when she is she’ll obviously be wearing clothes age 0-24months which you can see is the targeted age for this very product. I couldn’t even comprehend for a second putting my sweet innocent newborn girl into such a bodysuit, there’s a clear message behind this very word, and I don’t want this message associated with my daughter. My husband doesn’t want this message associated with our daughter. I don’t want this message associated with any other little girl. We’ve read enough horror stories and have heard such comments and excuses such as ‘she was flirting with me by what she was wearing‘.




I wasn’t going to write about this as I thought my various Twitter comments was more than enough, but I’m horrified that come to the end of the day and several hours after GAP originally acknowledged our disgust at such a suggestive item of clothing being sold that this item is still available for sale. I thought this morning GAP had realised what a mistake it was listing this product and that it would soon be taken offline. Especially upon seeing this tweet from them this morning which quotes that they believe children’s clothing should be age-appropriate.

Gap uk twitter

But wind forward a couple of hours and this tweet has vanished from the @UKGap twitter stream and replaced by this one, same tweet but without the statement that they believe children’s clothing should be age-appropriate.



So does that mean that they don’t believe it? Because by deleting that tweet and replacing it with this one is what they’re saying to us. I look forward to seeing how they respond to our feedback.

Updated 10/01/2014